An international perspectiveon luxury brand and country-of-origin effect

Gaetano Aiello; Raffaele Donvito; Bruno Godey; Daniele Pederzoli; Klaus Peter Wiedmann; Nadine Hennigs; Astrid Siebels; Priscilla Chan; Junji Tsuchiya; Samuel Rabino; Irina Ivanovna Skorobogatykh; Bart Weitz; Hyunjoo Oh; Rahul Singh

doi:10.1057/bm.2008.52

An international perspectiveon luxury brand and country-of-origin effect

Gaetano Aiello
, Raffaele Donvito
, Bruno Godey^*
, Daniele Pederzoli
, Klaus Peter Wiedmann
, Nadine Hennigs
, Astrid Siebels
, Priscilla Chan
, Junji Tsuchiya
, Samuel Rabino
, Irina Ivanovna Skorobogatykh
, Bart Weitz
, Hyunjoo Oh
, Rahul Singh

^*Korrespondierende*r Autor*in für diese Arbeit

Institut für Marketing und Management

Publikation: Beitrag in Fachzeitschrift › Artikel › Forschung › Peer-Review

Abstract

The effects of the country-of-origin (COO) upon consumer perceptions and purchase intentions remain of interest to marketing researchers. Our paper analyses the perception of the COO and of brands, and their influence on consumer perception and purchasing intention. A cross-national sample was set up in order to obtain a more complex understanding of how the COO concept operates in various countries across different product categories (convenience products, shopping goods and specialty/luxury products).

Originalsprache	Englisch
Seiten (von - bis)	323-337
Seitenumfang	15
Fachzeitschrift	Journal of Brand Management
Jahrgang	16
Ausgabenummer	5-6
DOIs	https://doi.org/10.1057/bm.2008.52
Publikationsstatus	Veröffentlicht - 7 Mai 2009

UN-Ziele für nachhaltige Entwicklung (SDGs)

2015 einigten sich die UN-Mitgliedstaaten auf 17 globale Ziele für nachhaltige Entwicklung (Sustainable Development Goals, SDGs) zur Beendigung von Armut, zum Schutz des Planeten und zur Förderung des allgemeinen Wohlstands. Hiermit leisten wir einen Beitrag zu folgendem/n Ziel(en) für nachhaltige Entwicklung (SDGs):

SDG 12 Verantwortungsvoller Konsum und Produktion

ASJC Scopus Sachgebiete

Strategie und Management
Marketing

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10.1057/bm.2008.52

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AU - Wiedmann, Klaus Peter

AU - Hennigs, Nadine

AU - Siebels, Astrid

AU - Chan, Priscilla

AU - Tsuchiya, Junji

AU - Rabino, Samuel

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