Sensory Stimuli in Print Advertisement – Analyzing the Effects on Selected Performance Indicators

Publikation: Beitrag in Fachzeitschrift › Artikel › Forschung › Peer-Review

Originalsprache	Englisch
Seiten (von - bis)	7-15
Seitenumfang	9
Fachzeitschrift	Journal of International Business Research and Marketing
Jahrgang	3
Ausgabenummer	2
DOIs	https://doi.org/10.18775/jibrm.1849-8558.2015.32.3001
Publikationsstatus	Veröffentlicht - Jan. 2018

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title = "Sensory Stimuli in Print Advertisement – Analyzing the Effects on Selected Performance Indicators",

author = "Franziska Labenz and Klaus-Peter Wiedmann and Jannick Bettels and Janina Haase",

year = "2018",

month = jan,

doi = "10.18775/jibrm.1849-8558.2015.32.3001",

language = "English",

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journal = "Journal of International Business Research and Marketing",

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AU - Labenz, Franziska

AU - Wiedmann, Klaus-Peter

AU - Bettels, Jannick

AU - Haase, Janina

PY - 2018/1

Y1 - 2018/1

U2 - 10.18775/jibrm.1849-8558.2015.32.3001

DO - 10.18775/jibrm.1849-8558.2015.32.3001

M3 - Article

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VL - 3

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JO - Journal of International Business Research and Marketing

JF - Journal of International Business Research and Marketing

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