Abstract
Developing alternative fuels and engines in the automotive sector touch the scope of duties for a sustainable and environmental energy policy with reference to the ecological and economic importance of automobiles. Within the ongoing trend to economical passenger cars and the growing number of offered alternative engines and technologies by the worldwide leading car manufactures, compressed natural gas (CNG) is seen as a short call alternative for traditional combustion engines. Understanding how firms can effectively manage the development of structural and technological challenges of alternatives technologies has become an important topic to researchers and practitioners in recent years. Part of this interest stems from the target of car manufactures and power suppliers to participate in the development of sustainable traffic solutions. In spite of the development of technologies with lower carbon dioxide emissions, the question of why the registration numbers of natural gas vehicles (NGVs) are contemporary lower as petrol or diesel driven passenger cars has been largely neglected by academic research.
| Originalsprache | Englisch |
|---|---|
| Titel des Sammelwerks | Marketing in Transition: Scarcity, Globalism, & Sustainability |
| Untertitel | Proceedings of the 2009 World Marketing Congress |
| Herausgeber (Verlag) | Springer Nature |
| Seiten | 451 |
| Seitenumfang | 1 |
| DOIs | |
| Publikationsstatus | Veröffentlicht - 2015 |
Publikationsreihe
| Name | Developments in Marketing Science: Proceedings of the Academy of Marketing Science |
|---|---|
| ISSN (Print) | 2363-6165 |
| ISSN (elektronisch) | 2363-6173 |
UN-Ziele für nachhaltige Entwicklung (SDGs)
2015 einigten sich die UN-Mitgliedstaaten auf 17 globale Ziele für nachhaltige Entwicklung (Sustainable Development Goals, SDGs) zur Beendigung von Armut, zum Schutz des Planeten und zur Förderung des allgemeinen Wohlstands. Hiermit leisten wir einen Beitrag zu folgendem/n Ziel(en) für nachhaltige Entwicklung (SDGs):
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SDG 7 Erschwingliche und saubere Energie
ASJC Scopus Sachgebiete
- Marketing
- Strategie und Management
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