TY - JOUR
T1 - Where Automation Meets Augmentation
T2 - Balancing the Double-Edged Role of Generative AI in Management Consulting
AU - Tuczek, Matthias
AU - Degirmenci, Kenan
AU - Breitner, Michael H.
AU - Desouza, Kevin C.
AU - Watson, Richard T.
N1 - Publisher Copyright:
© The Author(s) 2026.
PY - 2026/3/5
Y1 - 2026/3/5
N2 - The article explores the tensions between the opportunities and challenges of generative artificial intelligence (GenAI) in management consulting, highlighting its potential to drive efficiency while mitigating risks such as hallucinations and loss of skill retention. Through a Task-GenAI Fit (TGAIF) framework, deduced from qualitative interviews with leading German consulting firms, the article outlines how aligning tasks with GenAI capabilities can optimize task performance in consulting workflows. The recommendations support the efficient and responsible use of GenAI in complex consulting environments, balancing organizational and individual perspectives. This study contributes to information systems research by advancing efficient human-GenAI collaboration and task-technology alignment in knowledge-intensive contexts.
AB - The article explores the tensions between the opportunities and challenges of generative artificial intelligence (GenAI) in management consulting, highlighting its potential to drive efficiency while mitigating risks such as hallucinations and loss of skill retention. Through a Task-GenAI Fit (TGAIF) framework, deduced from qualitative interviews with leading German consulting firms, the article outlines how aligning tasks with GenAI capabilities can optimize task performance in consulting workflows. The recommendations support the efficient and responsible use of GenAI in complex consulting environments, balancing organizational and individual perspectives. This study contributes to information systems research by advancing efficient human-GenAI collaboration and task-technology alignment in knowledge-intensive contexts.
KW - ChatGPT
KW - Generative AI
KW - Human-AI collaboration
KW - Management consulting
KW - Qualitative interview study
KW - Task-technology fit
UR - http://www.scopus.com/inward/record.url?scp=105033275928&partnerID=8YFLogxK
U2 - 10.1007/s12599-026-00992-4
DO - 10.1007/s12599-026-00992-4
M3 - Article
AN - SCOPUS:105033275928
SN - 2363-7005
JO - Business and Information Systems Engineering
JF - Business and Information Systems Engineering
ER -