@inproceedings{a15d42c2830a4c7588aa0cea64bce446,
title = "Identifying the Drivers of Corporate Reputations: In Search of a Convincing Approach",
abstract = "The purpose of this paper is to discuss the advantages and disadvantages of standardized measures of corporate reputations. Firstly, with the help of different empirical studies we demonstrate that industry-specific measures might meet statistical quality criteria much better than standardized approaches.",
author = "Wiedmann, \{Klaus Peter\}",
year = "2014",
month = oct,
day = "13",
doi = "10.1007/978-3-319-10963-3\_14",
language = "English",
series = "Developments in Marketing Science: Proceedings of the Academy of Marketing Science",
publisher = "Springer Nature",
pages = "35",
booktitle = "Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference",
address = "United States",
}