Sensory Stimuli in Print Advertisement – Analyzing the Effects on Selected Performance Indicators

Research output: Contribution to journal › Article › Research › peer review

Original language	English
Pages (from-to)	7-15
Number of pages	9
Journal	Journal of International Business Research and Marketing
Volume	3
Issue number	2
DOIs	https://doi.org/10.18775/jibrm.1849-8558.2015.32.3001
Publication status	Published - Jan 2018

Access to Document

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title = "Sensory Stimuli in Print Advertisement – Analyzing the Effects on Selected Performance Indicators",

author = "Franziska Labenz and Klaus-Peter Wiedmann and Jannick Bettels and Janina Haase",

year = "2018",

month = jan,

doi = "10.18775/jibrm.1849-8558.2015.32.3001",

language = "English",

volume = "3",

pages = "7--15",

journal = "Journal of International Business Research and Marketing",

issn = "1849-8558",

number = "2",

}

TY - JOUR

T1 - Sensory Stimuli in Print Advertisement – Analyzing the Effects on Selected Performance Indicators

AU - Labenz, Franziska

AU - Wiedmann, Klaus-Peter

AU - Bettels, Jannick

AU - Haase, Janina

PY - 2018/1

Y1 - 2018/1

U2 - 10.18775/jibrm.1849-8558.2015.32.3001

DO - 10.18775/jibrm.1849-8558.2015.32.3001

M3 - Article

SN - 1849-8558

VL - 3

SP - 7

EP - 15

JO - Journal of International Business Research and Marketing

JF - Journal of International Business Research and Marketing

IS - 2

ER -